About the product
Apple’s must-have products add up to one giant success story. iPod, iPad, iTunes, App Store…the list goes on.
So what’s their secret? What makes Apple the most innovative company on the planet?
The answer: Apple does exactly the opposite of what any other company would do.
Unlike the competition, Apple develops devices and programs by concentrating on a small number of functions. Forget complex market analyses. Forget asking customers to help develop products. And, unlike Google and other internet giants, it wants you to pay for them. Apple combines traditional business thinking with the endless opportunities of the digital age.Read More
Product details
- Publisher : Jaico Publishing House; First Edition (1 May 2014)
- Language : English
- Hardcover : 208 pages
- ISBN-10 : 8184955634
- ISBN-13 : 978-8184955637
- Item Weight : 204 g
- Dimensions : 20.3 x 25.4 x 4.7 cm
- Best Sellers Rank: #811,625 in Books
About the Author
Dirk Beckmann, born in 1969 in Gelsenkirchen, Germany, is an entrepreneur, author and lecturer. The main subjects of his work are digital business models, new technology and Design Thinking. While studying economics, he founded the digital communication agency artundweise where, as managing director, he is responsible for customers including Kraft Foods, Kellogg’s, Mars and other well known German and international companies. The German edition of this book was nominated for a German Business Book Award. He teaches ‘Marketing in the Digital Age’ at Bremen University and lectures at numerous congresses and events.
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